AJ FAVICCHIO
Director
Creative Direction
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TURO

We had our finger prints all over this one.   Directly from Turo, I was able to pen the script based on initial thoughts and slogan and bring this to life.  A wild ride from start to finish, we brought out all the toys from wire rigs to remote heads to pursuit vehicles and unreal engine.  The final product is the purest example of amazing collaboration between a client who fully trusted our vision and execution.

Credits

Director: Miles & AJ
Production Company: SixTwentySix
CD / Writer: AJ Favicchio
DP: Xialong Liu
PD: John Richoux





In the making:






LIQUID IV

Working directly with liquid iv for their first national campaign was nothing short of humbling. It always amazing to create a visual for a product you believe in and regularly use, especially one that promotes good health. It’s just another example of work where I was fortunate to write the script and execute the direction with my directing partner Miles.

Credits:

Director: Miles & AJ
Production Company: SixTwentySix
CD / Writer: AJ Favicchio
DP: Robb Witt
PD: Eloise








MOJO

Rolling out a new product is one thing but creating an entire new platform is something completely different. With mojo I was tasked with creating a story that resonated across the entire spectrum of sports fans and where we landed was a linear narrative connected by several story lines that spoke to frequent gamblers, casual viewers and everyone in between. Having penned and directing this spot was just another example of tackling a project soup to nuts.

Credits:

Director: Miles & AJ
Production Company: SixTwentySix
CD / Writer: AJ Favicchio
DP: Patrick
PD: Eloise











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