MOJO
Rolling out a new product is one thing but creating an entire new platform is something completely different. With mojo I was tasked with creating a story that resonated across the entire spectrum of sports fans and where we landed was a linear narrative connected by several story lines that spoke to frequent gamblers, casual viewers and everyone in between. Having penned and directing this spot was just another example of tackling a project soup to nuts.
Credits:
Director: Miles & AJ
Production Company: SixTwentySix
CD / Writer: AJ Favicchio
DP: Patrick
PD: Eloise
Rolling out a new product is one thing but creating an entire new platform is something completely different. With mojo I was tasked with creating a story that resonated across the entire spectrum of sports fans and where we landed was a linear narrative connected by several story lines that spoke to frequent gamblers, casual viewers and everyone in between. Having penned and directing this spot was just another example of tackling a project soup to nuts.
Credits:
Director: Miles & AJ
Production Company: SixTwentySix
CD / Writer: AJ Favicchio
DP: Patrick
PD: Eloise
